Lead Create

Definition

A lead_create event is triggered when a user takes an action that signifies interest or engagement with a product, service, or content, providing their contact information or other relevant details for further follow-up.

Usage

This event is commonly used in marketing and sales tracking setups to monitor lead generation activities. When a user fills out a contact form or takes any other action that indicates interest in the business, a lead_create event is triggered.

Common schema

The event is accompanied by an a detail object containing information about the lead, as well as another object containing information about the lead submitter. The detail object must include the following properties:

detail.unique_idrequired

The unique internal ID of lead.

detail.currencyoptional

The currency in which the value are expressed (Example: EUR).

detail.event_valueoptional

The total value of the event, usually representing the estimated value of the lead. (Use a dot as the decimal separator).

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Definition

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