TikTok Parameters
Default Parameters
DATA Reshape sends events to TikTok via the Events API using the standard parameter schema. All supported parameters are sent in the most detailed format possible, including user data (hashed), event data, and product/content information.
For the full list of default parameters:
Custom Parameters
In addition to default parameters, DATA Reshape sends custom parameters in the event properties. These can be used for audience segmentation and reporting.
| Parameter | Description |
|---|---|
content_variants | Product variant identifiers |
content_brand | Product brand name |
content_category | Product category |
customer_lifetime_value | Total revenue from this customer |
customer_lifetime_orders | Total number of orders for this customer |
last_ad_source | Last advertising platform that drove the user |
info
These parameters are sent by default for all clients. Depending on your business requirements, additional custom parameters can be configured for your specific implementation. Some parameters may be absent if the data source does not provide the underlying data.