TikTok Setup
Recommended configuration for your TikTok Pixel and Events API when using DATA Reshape server-side tracking.
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These are our recommendations for optimal tracking accuracy. Your setup may vary based on your specific requirements.
This guide assumes you already have a TikTok Pixel created in TikTok Events Manager. If not, create one first at ads.tiktok.com.
Disable Event Builder
Events Manager → [your Pixel] → Manage → Event Builder
Ensure no events are configured through TikTok's Event Builder (the visual/codeless event setup tool). DATA Reshape handles all event tracking server-side via the Events API. Having events configured in the Event Builder may cause duplicates or track unintended interactions.
If any events exist in the Event Builder, remove them.