Meta (Facebook) Setup
Recommended configuration for your Meta Pixel and Conversions API when using DATA Reshape server-side tracking.
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These are our recommendations for optimal tracking accuracy. Your setup may vary based on your specific requirements.
This guide assumes you already have a Meta Pixel created in Events Manager. If not, create one first at business.facebook.com.
Disable Tracking Without Code
Events Manager → Data sources → [your Pixel] → Settings → Tracking without code
Turn Off. DATA Reshape handles all event tracking server-side via the Conversions API. Leaving this on may cause duplicate events or track interactions that don't match your intended event schema.